# Drive Index - Amar Mascotas

> vault source: `vault/drive/`
> 48 files | Last indexed: 2025-12-08

## Overview by Area

| Area | Focus | Key Files | Workflow Potential |
|------|-------|-----------|-------------------|
| 01. Identidad | Brand assets | Illustrations, Typography | Design handoff |
| 02. Marketing Contenidos | Social/Content | Posts, Event media, Templates | Content calendar |
| 03. Marketing Growth | Paid/Performance | Ad creatives, Dashboards | Campaign tracking |
| 05. ATC - Operaciones | Ops/Support | Process manual, Workflow diagram | Onboarding, SOP |
| 06. Supply | Vets/Labs | Vet tracking, Lab prices, CVs | Vet onboarding |
| 07. Finanzas | Accounting | Invoices, Finance sheet | Reconciliation |
| Clientes | Sales/CRM | Fitsales export | Client tracking |
| Pitch Decks | Presentations | Company pitch | Investor/partner |

---

## 01. Identidad Amar Mascotas
Brand identity assets.

```
Ilustraciones amar PNG/
├── Asset 4@4x.png
└── Asset 11@4x.png

Tipografia/Open_Sans/static/
└── OpenSans_Condensed-Italic.ttf
```

**Workflow relevance**: Design system, brand consistency checks.

---

## 02. Marketing Contenidos
Social media content and production assets.

```
Backup archivos viejos/
├── Contenido evento amar 10 ago 2023/
│   ├── IMG_7309.MOV
│   └── video-output-(...).mov
└── RRSS MSJ PREDETERMINADOS.docx    ← Predefined social messages

Produccion audiovisual Jul 24/
└── Fotos Produccion Audiovisual JUL24/
    └── Vacunacion Fotos Produccion JUL 24/
        └── IMG_4620.JPG

Redes sociales Amar/
├── 02. FEBRERO 25 Finales/12-2/cambios/247.png
├── 08. AGOSTO 24 Finales Amar/
│   ├── 13.8/1.png
│   └── 21.8/3.png
└── Comentarios clientes felices JUN-JUL24/
    └── Captura de pantalla (...).png    ← Testimonials
```

**Workflow relevance**:
- `RRSS MSJ PREDETERMINADOS.docx` = template for ATC/social responses
- Monthly folders suggest content calendar exists
- Testimonials capture = social proof workflow

---

## 03. Marketing Growth
Paid media campaigns and performance tracking.

```
Paid Media - Pauta digital/
├── 05.MAY24 - ADS Testimonios/
├── 08.AGO24 - ADS 10 OFF/
│   ├── 1080 x 1080-17.png
│   ├── 1200 x 628-32.png
│   ├── 1200 x 628-33.png
│   ├── 1200 x 628-38.png
│   ├── 1200 x 628-39.png
│   └── 960 x 1200-30.png
├── Amar Mascotas - Reporte_Dash general(...)(2).xlsx
└── Amar Mascotas - Reporte_Dash general(...)(3).xlsx
```

**Workflow relevance**:
- Ad size variants = multi-platform campaigns (Meta, Google)
- Dashboard reports = performance tracking exists
- Monthly campaign folders = structured campaign workflow

---

## 05. ATC - Operaciones
Operations, customer service, and legacy data.

```
Operaciones backup viejos/
├── ATC - Manual de Procesos.docx       ← KEY: Process documentation
├── work Flow servicio veterinario.jpg  ← KEY: Service workflow diagram
├── Clientes a contactar.xlsx
├── codigos_postales_y_barrios (1).xlsx ← Coverage/delivery zones
├── domesticables ultimo.docx
├── domesticables ultimo.pdf
├── INFO.xlsx
├── Reporte DOMESTICABLES 11_5.xlsx
├── Tareas de Leila.xlsx
└── entrega/
    ├── prestashop/
    │   ├── clientes a escribir febrero 2023.csv
    │   └── datos web vieja/
    │       └── reembolsos por falta de stock.csv
    └── vendedores/somos pam/
        └── articulos desactivados en marzo 2023.csv
```

**Workflow relevance**:
- `ATC - Manual de Procesos.docx` = existing SOP (Gherkin source?)
- `work Flow servicio veterinario.jpg` = visual process (BDD source?)
- Legacy CSV = migration/history context
- Task tracking = ops workflow exists

---

## 06. Supply (vetes-labo-clinicas)
Veterinarian network and lab partnerships.

```
Comunciacion/
└── Veterinarios-46.jpg

Formularios- Viejos - no usar/
└── Reuniones Matias/
    ├── Grabación de pantalla 2024-08-20(...).mp4
    └── Grabación de pantalla 2024-08-21(...).mp4

Laboratorios/DiagnoTest/
└── Diagnotest-ListaPrecios-Junio2025 (1).pdf  ← Current pricing

Veterinarios postulantes/
├── Aldana Becker - Colaboracion Amar Mascotas.docx
├── Ana Christophersen/
│   └── CV - Ana Christophersen.pdf
└── Ingreso Veterinarios.xlsx    ← Vet onboarding tracker
```

**Workflow relevance**:
- `Ingreso Veterinarios.xlsx` = vet recruitment/onboarding flow
- Lab price list = service pricing reference
- Meeting recordings = training/knowledge transfer

---

## 07. Finanzas y contabilidad
Invoices and financial tracking.

```
Facturas/
├── May 23/Recibido/
│   ├── FacturaAMARMASCOTASSA(...).pdf
│   └── FacturaAMARMASCOTASSA(...).pdf
├── Jun 23/Recibido/
│   ├── nc 4-29.pdf
│   └── nc 4-30.pdf
└── Jul 23/Recibido/
    ├── FAC 567 ZUCCONI ALAN EDGARDO.pdf
    └── Mercaba carlos roberto cozak.pdf

Finanzas Amar mascotas.xlsx    ← Main finance tracker
```

**Workflow relevance**:
- Monthly invoice organization = accounting workflow
- Finance xlsx = reconciliation process

---

## Clientes - ventas - devoluciones
CRM and sales data.

```
Excels Clientes - ventas - devoluciones/
└── Fitsales CRM vinculados hasta el 06 dic.xlsx
```

**Workflow relevance**:
- CRM export = client tracking, sales funnel

---

## Pitch Decks - Presentaciones
Company presentations.

```
Copias Pitch Deck Cata/
└── Copia de Pitch Deck - ABR 2025.pptx
```

**Workflow relevance**:
- Investor/partner communications

---

## Workflow Discovery Summary

### Documents to Review for BDD/Gherkin
1. `05. ATC/ATC - Manual de Procesos.docx` - existing process documentation
2. `05. ATC/work Flow servicio veterinario.jpg` - visual workflow
3. `02. Marketing/RRSS MSJ PREDETERMINADOS.docx` - response templates

### Active Tracking Sheets
- `06. Supply/Ingreso Veterinarios.xlsx` - vet onboarding
- `Clientes/Fitsales CRM vinculados.xlsx` - client tracking
- `07. Finanzas/Finanzas Amar mascotas.xlsx` - finance

### Potential Artery Connections
- Fitsales CRM → pulse for client data
- Finance xlsx → pulse for accounting
- Vet tracker → pulse for supply management