diff --git a/ctrl/sync.sh b/ctrl/sync.sh
index 6e05bd3..9d5d1c0 100755
--- a/ctrl/sync.sh
+++ b/ctrl/sync.sh
@@ -7,10 +7,16 @@ REMOTE="${1:-mariano@mcrndeb}"
 REMOTE_PATH="${2:-~/wdir/cht/}"
 PROJECT_DIR="$(cd "$(dirname "$0")/.." && pwd)"
 
+# Ask git directly what it ignores — more reliable than rsync's .gitignore parsing,
+# and correctly reflects the current branch after a checkout.
+EXCLUDE_FILE=$(mktemp)
+trap "rm -f '$EXCLUDE_FILE'" EXIT
+
+git -C "$PROJECT_DIR" ls-files --others --ignored --exclude-standard --directory \
+    > "$EXCLUDE_FILE" 2>/dev/null || true
+
 rsync -avz --delete \
     --exclude='.git/' \
-    --exclude='media/target/' \
-    --exclude='media/logs/' \
-    --filter=':- .gitignore' \
+    --exclude-from="$EXCLUDE_FILE" \
     "$PROJECT_DIR/" \
     "${REMOTE}:${REMOTE_PATH}"